Federer Express: Nike Delivers The Goods.

Whaaaaaaaaaat!?! As if this man ain't pimp slapping the globe on the grass courts, Nike has effectively put him on his high-fashion high horse. Welcome to (and salivate for) Nike for Roger Federer...


[ img courtesy of High Snobiety, http://highsnobiety.com/ ]


[ Courtesy of Charles & Marie ]
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As a token of appreciation for Roger Federer’s amazing career success and his dominance of men’s tennis, Nike is surprising him with a luxury bespoke kit fit for a legend as he seeks his fifth consecutive Wimbledon title.

The kit, which has echoes of tennis outfits from the earliest days of the game, has been customized specifically for Roger at a level of quality that matches his championship talent; a bespoke jacket, sweater, and warm-up trousers for warm-up on court pre-game; a luxury leather tennis bag , and an on-court performance outfit. All of the product abides by tournament’s strict white dress code, but includes accents of majestic gold to honor of the reigning king of the Wimbledon court.
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[ img courtesy of High Snobiety, http://highsnobiety.com/ ]

Now I don't know about you, but some of us aren't cut out for the Euro-chic ultra slender model look or the classic wing-tip + Brooks Brothers steez. I can certainly get my country-club-meets-streets vibe on all day, e'r day! I love it when ahtleitc goes label goods. Seriously, here we have a Nike bag doing its best CHANEL or Coach imitation. On top of that it's got the backing of a proven winner and the added status of a country club sport... Quite please. Pimpy-ness coming thru.


NIKE

--Steve G. of the YP

All SHOW no GO? Not SO! Nike style with real-life applications.

As if I needed to tell anyone, Nike is a company known for marketing saavy and the daring idea. Many times this is all smoke-n-mirrors; lots of flash with barely enough substance to make it viable. In the late 90's they gained in fashion and style but they lost a lot of hardcore athletic types.

Well you can scratch that. Nike is now taking that style and flair and moving to gain back the true athlete that the company was built for and gain popularity with inthe 70s and 80s.

At nike.com alongside and intertwined with their bells and whistles advertorials, they have very real, very accessible "training" mini-sites that allow the user to not only get real athletic training programs and videos, but also buy the clothing seen in action. And vise versa you can pick apparel and then see it go to work. Very nice, VERY nice.





I'm a hard-core Adidas convert myself, but as is the case with many of us Nike was my default almost at birth. The homegrown giant that made every kid believe his turn was up next. I may be coming back "home" if this proves a constant growth area for Nike.

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Steve G. - YALE PARK